Doug Cash - Singer, Songwriter, Musician, Producer, Performer

Doug Cash “ The acoustic Rock Onslaught “

Singer, songwriter, musician, arranger, producer, performer.

President of  Pryor 2 What ? Records, owner of Pryor 2 What ? Music Publishing.

Heavily influenced by Sly & the Family Stone, Beatles, James Brown, Led Zeppelin, Weather Report, Joni Mitchell, Stevie Wonder, Paul Simon and Yes.

Raised on Big band ( Basie, Ellington, Miller, Goodman) and bebop ( Charlie Parker, Dizzy Gillespie,Thelonious Monk ) I was groovin' with the muse before I could walk.

From Louis Armstrong to Kate Bush, my tastes and influences are wide and varied.

While still in high school, in northern California, I joined the band ( Technical Force ) and headed to Los Angeles to pound the pavement and to ink the elusive record deal.

After a four year stint as bassist, songwriter, arranger and back up vocalist, I started producing my own projects, while working full time, playing gigs and raising a family.

In the 90s, I came back to Norcal to hit the local Sacramento scene, joined local group Mind Club, played gigs ( Sammies ), produced at EME Studios for myself and other local artists.

I signed with local indie Subgroove Records in 1997, played at M.T.S (Tower Corporate) for the international buyers and was internationally distributed.

In 2000, I started my own label,, which in 2010 became Pryor 2 What ? Records and P2W ? Music Publishing.

Pryor 2 What ? Records roster: Doug Cash, Jefferson Davis, Dizzy Miles, Psycho Craig, Highbone, Cash/Davis, Def & Row, Killhippie, Lindsay Marie, Sunday School, Mark Petrie, Uncle Frank, Shaggy Dre, Lou Jones, Booka, Renegade jazz.

Pryor 2 What ? Records is happy to be partnered with Producer Content, Vapor Music and Sugo Music Group.

Our music is available at itunes, Tidal, cdbaby, Reverbnation, Spotify, Google play, XBOX, Soundcloud, Jango, Jamsphere and all digital outlets.